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вЂњI started thinking more about the inner essence of myself and people,вЂќ he said. вЂњIt also made me realize how many helping hands we need to finish an album.вЂќДЄs for RM, the last year has left him thinking more about the lasting legacy of the music BTS makes. вЂњI could see very closely our membersвЂ™ efforts and hard work and the experience motivated me to do even better going forward,вЂќ Jimin said of what the process taught him. Every member participated more directly than ever before in the creation of the album - an experience Jimin, who took on the role of project manager, told BuzzFeed News he вЂњenjoyed a lot.вЂќ

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Suddenly stuck at home with more free time than theyвЂ™d had in years, BTS made it their mission to provide their fans with a distraction from the despair and threw themselves headfirst into making music. That desire to provide comfort and hope was exemplified with the release of the groupвЂ™s latest album, BE, last November. So in turn I also want to give that kind of influence.вЂќ вЂњI got influenced by that kind of music and became who I am today. вЂњMost of the music that I grew up listening to talked about dreams, hope, and introspection in the midst of despair,вЂќ Suga told BuzzFeed News of the importance of positivity in his music. While things may be looking more hopeful now than they were when the group released вЂњDynamiteвЂќ in 2020, itвЂ™s undeniable that the events of the last year have affected the way BTS approaches making music.ДЄt FridayвЂ™s press conference, rapper Suga acknowledged how living through the pandemic has impacted how he feels about his work, with him spending time listening to BTSвЂ™s back catalog to understand the consoling influence their music can have on its listeners. вЂњAnd we wanted to share those good vibes with our listeners and enjoy this summer.вЂќ вЂњRecording вЂButterвЂ™ was really fun,вЂќ V agreed. вЂњAnd as always, we want our music to reach out to as many people as possible.вЂќ вЂњWe wanted to have a fun BTS summer song that everyone can enjoy,вЂќ Jin told BuzzFeed News of that decision. Vibrantly uplifting and icy cool in equal measure, вЂњButterвЂќ is the groupвЂ™s second single - after last yearвЂ™s Grammy-nominated smash вЂњ DynamiteвЂќ - sung and rapped entirely in English. At a global press conference marking the songвЂ™s release on Friday, vocalist Jimin described it as вЂњcute and maybe a little charismatic, but also kind.вЂќ The groupвЂ™s youngest, Jungkook, promised that вЂњButterвЂќ will вЂњstick with you for a long time.вЂќ The song and music video are both a much-needed breath of fresh summer air after a long, long winter stuck inside.

вЂњIt doesn't last long, but that flashing moment really hits us. вЂњOf course, the moment when we reveal our song and music video - nothing can match that momentary satisfaction,вЂќ RM explained. The release was a pop culture moment, and something BTS leader RM was excitedly anticipating when he spoke with BuzzFeed News over email the day before the song dropped. By the end of its first hour, it had racked up more than 20 million views. It all culminated at midnight ET on Friday with the release of вЂњ Butter,вЂќ the new summer single from the biggest band in the world.ДЄs is now tradition for BTS, the songвЂ™s music video promptly broke a YouTube record, premiering with almost 3.9 million concurrent viewers. At the end of the hour, the title of BTSвЂ™s next single was finally revealed, and in the weeks that followed, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook unveiled numerous concept clips, stylized photos, and tantalizing teasers for fans to devour. Over the next hour, ARMY watched in their hundreds of thousands as an animated yellow cube melted into the shape of a heart. On April 26, a corner of the internet exploded.ДЄ countdown had appeared on BTSвЂ™s YouTube channel, and the groupвЂ™s fans - ARMY - immediately entered panic mode.